Drink up Millennials spend more on craft beer than any other generation

Drink up Millennials spend more on craft beer than any other generationDrink up Millennials spend more on craft beer than any other generationCraft beer is at the top of manys lists - including Millenials.A new survey conducted by C+R research found beer drinkers spend an average of $59 per month on craft beer, with Millennials leading the spending pack due to their obsession with craft beer.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreMillennials spend an additional $5 per month because more than half said they prefer having at least one craft beer per week.43% of Millennials said they visit a brewery or brewpub at least once a month.The survey, which polled 2,000 Americans from ages 21 to 70 who said they consume alcohol, found that most drinkers (76%) were comfortable spending more money because they preferred drinking craft beer due to its taste and quality.The monthly spending habits o n craft beer differ between men and women. Male drinkers spend an average of $66 a month while female drinkers spend $50 a month on craft beer, according to the survey.While craft breweries are shrinking in the UK, they continue to rise in the US. Over 7,000 breweries were operating in the US in 2018, according to a recent report.It might be easy to peg Millennials as craft beer snobs, but its not exactly accurate.Research by the Federal Research examining Millennials spending habits found that just 1.4% of Millennials total expenditures was used on alcoholic beverages. Thats the same number for Gen-Xers while Boomers spent the highest, about 1.9% in 1986.Millennials, according to the survey, preferred IPAs as their craft beer.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people